INSIDE STANCE (PROMOTIONAL)

 

Continuing my work with Stance - the creators and purveyors of the most wonderful socks you’ve ever worn - I was asked to create a short promotional film that looked at the creative process of the design work behind one of their sets of signature socks.

One of Stance’s ‘Punks & Poets’ - the crew of super talented athletes and artists they’ve brought together and collaborated with - is actor, activist, stunt woman, photographer and model, Gemita Samarra. She worked with Stance to design and create a new line of performance socks based around her likes and usage, and this video was produced and released alongside the launch of said socks. It was a pleasure to work with the Stance crew once again and to meet and interview Gemita - a truly inspirational woman doing incredibly important work around the world through a range of projects she has created and collaborated on. We shot the film at Stance’s UK store in Covent Garden.